PeakVision Sports and the World Series of Golf

April 28th, 2008

(Overland Park, Kansas)  PeakVision Sports is pleased to announce that we will be the Official Eyewear sponsor of the 2008 World Series of Golf event and CBS telecast.  Described as the most innovative golf event since the Skins Game, The World Series of Golf® (OTCBB:WSGF), returns to Las Vegas May 12 – 15. To be played at the Paiute Golf Resort, the tournament combines the skill of golf with the wagering format of Texas Hold ‘Em poker and gives up to 125 amateur players the opportunity to compete for a top prize of $250,000 on national television.

“The World Series of Golf is a completely new way to experience the game of golf. It demands skill on the links, betting savvy and nerves of steel,” said Terry Leiweke, president of the World Series of Golf. “For any golfer who has ever said ‘I’d bet anything that I can make this shot,’ now is his chance to prove it.”

Played in a patent-pending method of play, the World Series of Golf allows for high stakes to ride on each and every shot of the tournament. Similar to poker, players must ante up before teeing off at each hole. Depending on the outcome of the tee shots, the player can then raise, call, check or fold on subsequent shots, with the winner of the hole collecting the pot. The result is a dramatic competition in which every shot counts, and wagering strategy is just as important as skill. As in poker, when a player no longer has any chips to ante up, that player is eliminated. The winner of each group moves onto the next round until the final group yields the golfer who is crowned the champion of the World Series of Golf.

Each participant in this year’s event will receive a pair of PEAKS™ as part of their welcoming package.  PeakVision Sports associates will be on site during registration to assist the golfers with their selection and to explain the benefits and strengths of PEAKS™ Dual-Zone/Zero Distortion Optics. 

“We are excited to be a part of this challenging and entertaining golf event, and we look forward to introducing a new group of avid golfers to the best sunglasses for golf available anywhere” said John Reedy, Managing Partner of PeakVision Sports.

About PeakVision Sports

The first major lens innovation in golfer-sunglass technology in more than 40 years, PeakVision Sports’ high-performance eyewear represents a radical step forward in optical design and lens manufacturing. The vast majority of sunglasses since the 1960s have had single-filter, polycarbonate lenses incapable of properly managing the bright hues of the horizon and sky versus the dark hues of terrain and landscape.

A breakthrough in sunglass design, PeakVision Sports’ innovative Dual-Zone lenses incorporate two filters into one lens, allowing golfers to clearly distinguish between the turf and the sky to create optimal visual acuity. The material used in PeakVision Sports lenses is liquid-cast and superior to the polycarbonate used in most sunglasses.

PeakVision Sports’ “See Better, Play Better” competitive advantage is enjoyed by PGA TOUR player Billy Andrade, golf “color” commentator David Feherty, LPGA Tour players Kristy McPherson, Jeanne Cho-Hunicke, Moira Dunn, Mikaela Parmlid, Beth Bader, Becky Morgan and Heather Young, as well as Briana Vega, winner of the Golf Channel’s “The Big Break VI: Trump National.”  These highly competitive golfers and hundreds of other caddies and weekend warriors have unequivocally embraced PeakVision Sports sunglasses as a valuable component in their equipment arsenal.

PeakVision Sports is affecting a paradigm shift in which sunglasses are no longer viewed as a fashion accessory, but as an essential piece of equipment, no less important than a putter, driver or wedge.

About The World Series of Golf®

The World Series of Golf is a sports and entertainment company founded in 2004 whose activities include land based golf events, media and an online, skill-based method of play for the game of golf. The company’s first land-based amateur golf tournament took place in Las Vegas in 2007 and is the basis and launch pad for subsequent events internationally and for the company’s overall strategy to leverage its patent-pending method of play, which combines the skill of golf and the wagering format of Texas Hold ‘Em poker, into a leading global event and online enterprise. The company plans to achieve its objectives through strategic partnerships, sponsorships and the founders’ extensive experience and contacts in the sports world and broadcasting. For additional information or to register for an event visit the company’s website at www.worldseriesofgolf.com.