Dr. Bob Rotella Judges PeakVision Sports High-Performance Eyewear “Clearly the Best”

September 26th, 2006

(OVERLAND PARK, Kan.) – PeakVision Sports -- makers of the patented Dual-Zone lens sunglasses designed specifically for golfers – today announces renowned sports psychologist Dr. Bob Rotella has joined the chorus of golf-industry professionals singing the praises of its Dual-Zone eyewear after judging PEAKS superior to other leading brands at delivering clear vision, boosting confidence and serving as the perfect golf equipment to enhance a player’s mental approach.

Dr. Rotella, whose clients include Ernie Els, Davis Love III, Padraig Harrington and Tom Kite, began wearing PeakVision Sports sunglasses in 2005 after sampling nearly every leading brand of high-performance eyewear on the market. He was instantly impressed with PEAKS’ distortion-free, contour-highlighting properties and ability to relay accurate distances and depths that in turn, can lead to increased confidence over every shot. He now recommends PeakVision Sports sunglasses to all of his clients, even those who are not actively searching for an eyewear component to their golf equipment arsenal.

“Having worked with high-performance athletes in every sport from golf to baseball to motorsports, the most important sense is their vision,” Dr. Rotella says. “The eyes are the windows to the mind. When you are uncertain about what your eyes are seeing, you make decisions that cause doubt to settle in resulting in poor decisions that you cannot trust. When your vision is clear, it is easier to make clear-cut decisions that increase your confidence.

“PeakVision Sports Dual-Zone lens technology is clearly the best I've ever seen. PEAKS are the only sunglasses I can wear for golf and I recommend them to everyone.”

Added Scott Berg, President of PeakVision Sports: “Dr. Rotella’s recommendation highlights the importance of believing what your eyes tell you on the course. PEAKS instill trust and that results in a confident swing and putting stroke.”

Undoubtedly the world’s best-known sports psychologist, Dr. Rotella has worked with PGA TOUR veteran Billy Andrade and Champions Tour stalwart Bruce Fleisher – both wearers of PeakVision Sports sunglasses on (and off) the course. PEAKS are also the eyewear of choice for PGA TOUR pro Scott McCarron, golf “color” commentator David Feherty, and a contingent of young LPGA stars, while golf legends Jack Nicklaus and Nick Faldo helped the company test its prescription models. Dr. Craig Farnsworth, the “Putt Doctor,” rated PeakVision Sports eyewear superior to other leading brands in a recent study.

Dr. Rotella’s many books include Golf Is Not A Game of Perfect – the best-selling sports psychology book of all-time and one of the most popular golf instruction books ever written – as well as The Golfer’s Mind, Golf Is a Game of Confidence, Putting Out of Your Mind, and The Golf of Your Dreams. He serves on the editorial and instructional boards of Golf Digest and as a volunteer assistant coach for the University of Virginia men’s golf team. Dr. Rotella’s range extends well beyond golf, however. He has served as the mental coach to personnel of the Seattle Mariners, Texas Rangers, Chicago Cubs, Miami Dolphins and various university athletics teams, as well as Hendrick Motorsports. He has also worked as a performance-enhancement consultant for businesses including Merrill Lynch and General Electric.

Previously in 2006, PeakVision Sports introduced four white-hot models – SD7, DG9, GR4 and DL6 -- that have become rapidly adopted by recreational golfers and players on the PGA, LPGA and Champions Tours. The company also recently unveiled a line of “Special Edition” frames and launched the PEAKS Rx Program, allowing those with optical prescriptions to enjoy the benefits of PeakVision Sports eyewear in the SD7, SL8 and ST7 models.

In addition to golfers performing at higher levels wearing PeakVision Sports sunglasses, they are also popular among skiers, professional baseball umpires and pilots.

Features and Benefits

• Neutral-density gray tinting in the upper lens zone that reduces glare and promotes accurate distance perception
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• An amber-tuned lower zone that highlights green contours and landscape features for better reads than with the naked eye
• Distortion-free, non-polarized lenses for better reading of greens and discerning distances from tee to green
• Revolutionary lenses constructed from a shatterproof optical polymer originally developed for Apache helicopter windscreens
• Superior clarity, scratch resistance, durability and ultra-light weight compared to polycarbonate, a 40-year-old lens material used by the majority of sunglass makers 
• 100 percent UV400 A/B/C protection from the entire spectrum of dangerous UV radiation
• Rated superior to other leading sunglass brands in a study by Dr. Craig Farnsworth (the “Putt Doctor”)
• Recommended by renowned sports psychologist Dr. Bob Rotella to instill trust and confidence on the course

For more information, including frame styles and MSRPs, call 888.856.3419, e-mail sales@PeakVisionSports.com or visit www.PeakVisionSports.com or www.PeakVisionGolf.com. 

About PeakVision Sports

The first major lens innovation in golfer-sunglass technology in more than 40 years, PeakVision Sports high-performance eyewear represents a radical step forward in optical design and lens manufacturing. The vast majority of sunglasses since the 1960s have had single-filter, polycarbonate lenses incapable of properly managing the bright hues of the horizon and sky versus the dark hues of terrain and landscape.

A breakthrough in sunglass design, PeakVision Sports’ innovative Dual-Zone lenses incorporate two filters into one lens, allowing golfers to clearly distinguish between the turf and the sky to create optimal visual acuity. The material used in PeakVision Sports lenses is liquid-cast and superior to the polycarbonate used in most sunglasses.

PeakVision’s “See Better, Play Better” competitive advantage is enjoyed by PGA TOUR players Billy Andrade and Scott McCarron, Champions Tour legend Bruce Fleisher, golf “color” commentator David Feherty, and LPGA Tour players Moira Dunn, Mikaela Parmlid, Beth Bader, Jean Bartholomew, Becky Morgan and Heather Young. These highly competitive golfers and hundreds of other caddies and weekend warriors have unequivocally embraced PeakVision Sports sunglasses as a valuable component in their equipment arsenal.

PeakVision Sports is affecting a paradigm shift in which sunglasses are no longer viewed as a fashion accessory, but as an essential piece of equipment, no less important than a putter, driver or wedge.